ICAN is Moving!

As of May, 6th ICAN will officially be moving our Marion Headquarters just across town. Our new location, 5 Research Center Marion, IA 52302, will give us greater opportunities to better serve our customers.  ...

#4 ISU Cyclones vs Iowa Hawkeyes

The Iowa Hawkeyes Men’s Basketball team travels to the “James H. Hilton Coliseum” in Ames, Iowa to take on the #4 rated Iowa State Cyclones.  The undefeated Cyclones (7-0) led by Head Coach, Steve Prohm, look to extend their current winning streak to 3 consecutive years, and winning 6 out of the last 7 years.  The Fran McCaffery led Hawkeyes, (7-2) would like nothing more than to turn the tables, and upset the home favorite.  The game is scheduled for Thursday, December 10th with the opening tip-off at 6:30pm.  Don’t miss this opportunity to advertise your company on one of the highest rated college basketball match-ups of the year! Contact your local Account Executive today for pricing and...

College Football Playoff Rankings (2015-2016)

The steady and successful play of Oklahoma and Iowa was rewarded Tuesday, as both teams moved into the top four in this week’s College Football Playoff rankings. The Sooners (10-1) and Hawkeyes (11-0) fall in at Nos. 3 and 4, respectively, behind top-ranked Clemson and No. 2 Alabama. The two teams moved up at the expense of Ohio State and Notre Dame. The reigning champs stood at No. 3 in each of the previous CFP rankings this season, but a heartbreaking loss to Michigan State (which rose to No. 5 this week) sent the Buckeyes spiraling down to No. 8. A three-point win over a three-win Boston College team wasn’t good enough in the committee’s eyes for the Fighting Irish to stay in the top four, and they settled in at No. 6. Both teams have chances this weekend to re-stake their claims to CFP spots, with Ohio State facing rival Michigan (No. 10) at The Big House and Notre Dame traveling to take on ninth-ranked Stanford. With wins this weekend, Iowa and Michigan State would meet in the Big Ten championship game in what would amount to a CFP play-in game. Another matchup that could lead to a CFP shakeup is the Bedlam game between Oklahoma and No. 11 Oklahoma State. The Cowboys tumbled five spots after losing to Big 12 rival Baylor for their first loss of the season. The victory pushed the Bears up from No. 10 to No. 7 in this week’s poll. Although Oklahoma State fell out of the top 10 this week, a win over the archrival Sooners could serve as a shot in the arm while dashing any hopes...

NFL Ratings and Ad Revenue, Scoring High

With just about a third of the NFL season completed, national advertising revenues from NFL programming — as well as viewership metrics — continue to mostly trend higher. After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks — CBS, NBC, Fox, ESPN, and NFL Network — is up 5%, pulling in $947.7 million, according to iSpot.tv. This is up over the $905.5 million over the same period a year ago. The biggest advertising spenders on NFL football programming so far this year include: FanDuel, $42.3 million; Verizon, $32.3 million; DraftKings, $30.7 million; Toyota, $24.3 million; the National Football League, $23.9 million; and Geico, $21.9 million. FanDuel and DraftKings have been major new players this season. A year ago, the big NFL TV advertisers through the same period were: Verizon, $39.3 million; NFL, $30.6 million; Geico, $26.3 million; Southwest Airlines, $20. million; and Samsung Mobile, $19.7 million. TV ratings are higher across virtually all TV networks. For example, CBS’ “NFL on CBS” — the network’s Sunday afternoon broadcast of games — is averaging a Nielsen 18.2 million viewers, which the network says is the highest through the first five weeks of the season going back 29 years. NBC’s “Sunday Night Football” is averaging 23.9 million viewers after five games versus 22.5 million the previous year. CBS/NFL Network’s “Thursday Night Football” is at 18.1 million this year versus 16.4 million a year ago, while ESPN’s “Monday Night Football” is up slightly to 13.5 million versus 13.4 million after five weeks. Through four games, Fox is down slightly by 3% at 19.93 million...

March Madness Delivering Highest Overnight Ratings in 25 Years

March Madness is dominating TV ratings at unprecedented levels for the tournament.  In fact, according to Zap2it, across TBS, TNT, truTV, and CBS the NCAA Tournament is averaging a 7.1/14 overnight rating/share.  That’s the highest rating for the tournament in it’s current format (since 1991), and an 11% increase over 2014. All of this has been leading up to this coming weekend, when the Final Four teams will face off on TBS to determine who goes to the championship game.  These games promise to be some of the most exciting games yet, and are sure to follow the trend set by the rest of the tournament. ICAN’s March Madness Package gives local businesses the opportunity to place their commercials in over 30 NCAA Tournament games this year (including the 5 games played by Iowa, ISU, and UNI!).  Businesses choosing to advertise during these high-profile matchups will be happy to know their commercials are reaching the largest NCAA Tournament audience ever. For businesses interested in reaching sports fans, ICAN offers affordable advertising packages for some of the most widely-viewed sporting events every year.  Upcoming sports packages include the NBA Playoffs, MLB Regular Season, MLB Playoffs, and it’s never too early to reserve your spot in ICAN’s Monday Night Football or Iowa Hawkeye Football Packages....