With just about a third of the NFL season completed, national advertising revenues from NFL programming — as well as viewership metrics — continue to mostly trend higher.
After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks — CBS, NBC, Fox, ESPN, and NFL Network — is up 5%, pulling in $947.7 million, according to iSpot.tv. This is up over the $905.5 million over the same period a year ago.
The biggest advertising spenders on NFL football programming so far this year include: FanDuel, $42.3 million; Verizon, $32.3 million; DraftKings, $30.7 million; Toyota, $24.3 million; the National Football League, $23.9 million; and Geico, $21.9 million.
FanDuel and DraftKings have been major new players this season.
A year ago, the big NFL TV advertisers through the same period were: Verizon, $39.3 million; NFL, $30.6 million; Geico, $26.3 million; Southwest Airlines, $20. million; and Samsung Mobile, $19.7 million.
TV ratings are higher across virtually all TV networks. For example, CBS’ “NFL on CBS” — the network’s Sunday afternoon broadcast of games — is averaging a Nielsen 18.2 million viewers, which the network says is the highest through the first five weeks of the season going back 29 years.
NBC’s “Sunday Night Football” is averaging 23.9 million viewers after five games versus 22.5 million the previous year. CBS/NFL Network’s “Thursday Night Football” is at 18.1 million this year versus 16.4 million a year ago, while ESPN’s “Monday Night Football” is up slightly to 13.5 million versus 13.4 million after five weeks.
Through four games, Fox is down slightly by 3% at 19.93 million for its Sunday daytime/afternoon games for its 20.5 million viewers for the same period.
March Madness is dominating TV ratings at unprecedented levels for the tournament. In fact, according to Zap2it, across TBS, TNT, truTV, and CBS the NCAA Tournament is averaging a 7.1/14 overnight rating/share. That’s the highest rating for the tournament in it’s current format (since 1991), and an 11% increase over 2014.
All of this has been leading up to this coming weekend, when the Final Four teams will face off on TBS to determine who goes to the championship game. These games promise to be some of the most exciting games yet, and are sure to follow the trend set by the rest of the tournament.
ICAN’s March Madness Package gives local businesses the opportunity to place their commercials in over 30 NCAA Tournament games this year (including the 5 games played by Iowa, ISU, and UNI!). Businesses choosing to advertise during these high-profile matchups will be happy to know their commercials are reaching the largest NCAA Tournament audience ever.
For businesses interested in reaching sports fans, ICAN offers affordable advertising packages for some of the most widely-viewed sporting events every year. Upcoming sports packages include the NBA Playoffs, MLB Regular Season, MLB Playoffs, and it’s never too early to reserve your spot in ICAN’s Monday Night Football or Iowa Hawkeye Football Packages.
CEDAR FALLS, IA Cedar Falls Utilities (CFU) and ICAN, Inc. today announced they are joining forces to offer affordable, targeted television advertising on CFU Cable TV.
Beginning today, ICAN is the exclusive sales and scheduling agent for businesses that advertise on CFU’s cable system. Local companies can place ads on their choice of more than 40 national cable networks, including ESPN, AMC, Fox News, TBS, TNT, FX, USA and HGTV.
“Often there’s a misperception that TV advertising is too expensive for local businesses,” said ICAN President Andy Pepper. “In fact, advertising on cable channels is a low-cost and powerful way to reach a targeted audience. Our company provides this service in many Iowa communities, and we’re pleased to start working on behalf of CFU Cable in the Cedar Valley.”
“Many local businesses and organizations already advertise on our cable system,” noted CFU spokesperson Betty Zeman. “We’ve offered local advertising since 1999. The business has grown rapidly, and we’ve expanded by making more channels available and placing clients’ ads on both standard and high definition channels.”
“ICAN will have a dedicated salesperson in Cedar Falls and continue the personal service we’ve offered for years,” Zeman said. “ICAN also has a team that creates and produces commercials for the advertisers, and that’s a major expansion in the service we can provide for clients.”
To learn more about promoting your Cedar Valley business on CFU Cable TV, contact ICAN.
About ICAN, Inc. ICAN is a privately held advertising firm specializing in delivering advertising opportunities on nationally branded networks to local communities. Based in Marion, Iowa, ICAN represents dozens of independent cable TV providers and serves more than 100,000 subscribers. In addition to selling air time to local, regional and national advertisers across these networks, ICAN produces high definition TV commercials for advertising clients through its in-house production team. Learn more at www.icanadvertising.com.
About CFU Cable TV CFU is the leading TV provider to Cedar Falls homes and businesses, serving more than three out of four cable TV households in the community. Local advertising is offered on the following standard and high definition networks: A&E, ABC Family, AMC, Animal Planet, Big 10 Network, Bravo, Cartoon Network, CNN, Comcast SportsNet Chicago, Discovery, E!, ESPN, ESPN2, ESPNU, Food Network, Fox Business News, Fox News Channel, Fox Sports Midwest, FX, FXX, Golf Channel, Hallmark Channel, Headline News, HGTV, History, Investigation Discovery, Lifetime, Lifetime Movie Network, MSNBC, National Geographic, NBC Sports Network, NFL Network, Outdoor Channel, SyFy, TBS, TLC, TNT, Travel Channel, TruTV, USA, WE.