CEDAR FALLS, IA Cedar Falls Utilities (CFU) and ICAN, Inc. today announced they are joining forces to offer affordable, targeted television advertising on CFU Cable TV.
Beginning today, ICAN is the exclusive sales and scheduling agent for businesses that advertise on CFU’s cable system. Local companies can place ads on their choice of more than 40 national cable networks, including ESPN, AMC, Fox News, TBS, TNT, FX, USA and HGTV.
“Often there’s a misperception that TV advertising is too expensive for local businesses,” said ICAN President Andy Pepper. “In fact, advertising on cable channels is a low-cost and powerful way to reach a targeted audience. Our company provides this service in many Iowa communities, and we’re pleased to start working on behalf of CFU Cable in the Cedar Valley.”
“Many local businesses and organizations already advertise on our cable system,” noted CFU spokesperson Betty Zeman. “We’ve offered local advertising since 1999. The business has grown rapidly, and we’ve expanded by making more channels available and placing clients’ ads on both standard and high definition channels.”
“ICAN will have a dedicated salesperson in Cedar Falls and continue the personal service we’ve offered for years,” Zeman said. “ICAN also has a team that creates and produces commercials for the advertisers, and that’s a major expansion in the service we can provide for clients.”
To learn more about promoting your Cedar Valley business on CFU Cable TV, contact ICAN.
About ICAN, Inc. ICAN is a privately held advertising firm specializing in delivering advertising opportunities on nationally branded networks to local communities. Based in Marion, Iowa, ICAN represents dozens of independent cable TV providers and serves more than 100,000 subscribers. In addition to selling air time to local, regional and national advertisers across these networks, ICAN produces high definition TV commercials for advertising clients through its in-house production team. Learn more at www.icanadvertising.com.
About CFU Cable TV CFU is the leading TV provider to Cedar Falls homes and businesses, serving more than three out of four cable TV households in the community. Local advertising is offered on the following standard and high definition networks: A&E, ABC Family, AMC, Animal Planet, Big 10 Network, Bravo, Cartoon Network, CNN, Comcast SportsNet Chicago, Discovery, E!, ESPN, ESPN2, ESPNU, Food Network, Fox Business News, Fox News Channel, Fox Sports Midwest, FX, FXX, Golf Channel, Hallmark Channel, Headline News, HGTV, History, Investigation Discovery, Lifetime, Lifetime Movie Network, MSNBC, National Geographic, NBC Sports Network, NFL Network, Outdoor Channel, SyFy, TBS, TLC, TNT, Travel Channel, TruTV, USA, WE.