College Football Playoffs: Highest Overnight Ratings Ever for Non-Championship Football Game

Via ESPN: The inaugural College Football Playoff Semifinal doubleheader Thursday, Jan. 1, delivered the highest overnight ratings ever for a non-championship game on ESPN and ABC.

The Rose Bowl Game in which Oregon defeated Florida State 59-20 in the largest margin of victory in a Rose Bowl game since 1948 – averaged a 15.5 metered market rating, while the Allstate Sugar Bowl at 9 p.m. – a 42-35 Ohio State victory over Alabama – posted a 15.3 overnight rating.

Both games are also the highest-rated New Year’s Day college football games on an ESPN network ever.

 

ICAN gives advertisers the opportunity to advertise not only in the College Football Playoff games, but also in every bowl game broadcast on ESPN and ESPN 2, as well as offering football packages throughout the regular college football season.