March Madness Delivering Highest Overnight Ratings in 25 Years

March Madness is dominating TV ratings at unprecedented levels for the tournament.  In fact, according to Zap2it, across TBS, TNT, truTV, and CBS the NCAA Tournament is averaging a 7.1/14 overnight rating/share.  That’s the highest rating for the tournament in it’s current format (since 1991), and an 11% increase over 2014.

All of this has been leading up to this coming weekend, when the Final Four teams will face off on TBS to determine who goes to the championship game.  These games promise to be some of the most exciting games yet, and are sure to follow the trend set by the rest of the tournament.

ICAN’s March Madness Package gives local businesses the opportunity to place their commercials in over 30 NCAA Tournament games this year (including the 5 games played by Iowa, ISU, and UNI!).  Businesses choosing to advertise during these high-profile matchups will be happy to know their commercials are reaching the largest NCAA Tournament audience ever.

For businesses interested in reaching sports fans, ICAN offers affordable advertising packages for some of the most widely-viewed sporting events every year.  Upcoming sports packages include the NBA Playoffs, MLB Regular Season, MLB Playoffs, and it’s never too early to reserve your spot in ICAN’s Monday Night Football or Iowa Hawkeye Football Packages.

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