An Important Message From ICAN

Thank you for visiting ICAN Advertising.  While we are doing some things a little differently than we were several weeks ago, we are open for business.

You will note that many on our team are working from home.  That is ok, you can still reach any of us by calling our main office number at 319-261-2638.  Of course, you can also email us.  Our email addresses are available on “Our Team” page in the “About Us” section of our website.

Please note that we have decided to adjust our hours of operation for a period of time.  We are open from 8am to 3pm Monday through Friday.  (Our offices will be closed on April 10 in observation of Good Friday).   Our traffic deadlines have remained the same.

We have also adjusted the manner in which we primarily interact with customers.  We love seeing you in person, but for a period of time we will defer to other means of communication in most situations (phone, video conference, email, etc.)  If you have the need to see us in person, we can make arrangements for an appointment.

Our production facilities are highly adaptable.  Through the use of stock footage, graphics and other means, it is likely we can create the commercial that is just right for your company, all without setting foot in your facility.  Please let us know if your situation requires on site footage or a spokesperson and we will work with you to determine an appropriate solution.

Some of the best advice I received when I started ICAN was to find an accountant who owned his own firm.  The philosophy was simple.  An accounting advisor who owns their own business and has traveled the path you are traveling may offer perspective that others could not.  I believe the same thing holds true for marketing and advertising.  ICAN is one of those “small businesses” you hear about.  We thrive by helping businesses large and small successfully create and implement advertising plans that work.  By the way, I followed that advice over ten years ago during what they called the Financial Crisis of 2008.  It has served us well.

Give us a call.  Let’s create a plan together that will give your business the “rebound” you want to have.  If you are in position to implement right now, we have some great ideas that might suit you.  We believe there wasn’t a one-size-fits-all plan before this COVID situation, and there certainly isn’t one today.  However, there are real opportunities coming.  There are even some that can be capitalized on right now!

Like you, we are hoping for a quick rebound from the disruption we are all experiencing.  We want you to know that ICAN is Open for Business.

God Speed!

Andy Pepper, President/Founder of ICAN.

NFL Ratings and Ad Revenue, Scoring High


With just about a third of the NFL season completed, national advertising revenues from NFL programming — as well as viewership metrics — continue to mostly trend higher.

After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks — CBS, NBC, Fox, ESPN, and NFL Network — is up 5%, pulling in $947.7 million, according to This is up over the $905.5 million over the same period a year ago.

The biggest advertising spenders on NFL football programming so far this year include: FanDuel, $42.3 million; Verizon, $32.3 million; DraftKings, $30.7 million; Toyota, $24.3 million; the National Football League, $23.9 million; and Geico, $21.9 million.

FanDuel and DraftKings have been major new players this season.

A year ago, the big NFL TV advertisers through the same period were: Verizon, $39.3 million; NFL, $30.6 million; Geico, $26.3 million; Southwest Airlines, $20. million; and Samsung Mobile, $19.7 million.

TV ratings are higher across virtually all TV networks. For example, CBS’ “NFL on CBS” — the network’s Sunday afternoon broadcast of games — is averaging a Nielsen 18.2 million viewers, which the network says is the highest through the first five weeks of the season going back 29 years.

NBC’s “Sunday Night Football” is averaging 23.9 million viewers after five games versus 22.5 million the previous year. CBS/NFL Network’s “Thursday Night Football” is at 18.1 million this year versus 16.4 million a year ago, while ESPN’s “Monday Night Football” is up slightly to 13.5 million versus 13.4 million after five weeks.

Through four games, Fox is down slightly by 3% at 19.93 million for its Sunday daytime/afternoon games for its 20.5 million viewers for the same period.



March Madness Delivering Highest Overnight Ratings in 25 Years

March Madness is dominating TV ratings at unprecedented levels for the tournament.  In fact, according to Zap2it, across TBS, TNT, truTV, and CBS the NCAA Tournament is averaging a 7.1/14 overnight rating/share.  That’s the highest rating for the tournament in it’s current format (since 1991), and an 11% increase over 2014.

All of this has been leading up to this coming weekend, when the Final Four teams will face off on TBS to determine who goes to the championship game.  These games promise to be some of the most exciting games yet, and are sure to follow the trend set by the rest of the tournament.

ICAN’s March Madness Package gives local businesses the opportunity to place their commercials in over 30 NCAA Tournament games this year (including the 5 games played by Iowa, ISU, and UNI!).  Businesses choosing to advertise during these high-profile matchups will be happy to know their commercials are reaching the largest NCAA Tournament audience ever.

For businesses interested in reaching sports fans, ICAN offers affordable advertising packages for some of the most widely-viewed sporting events every year.  Upcoming sports packages include the NBA Playoffs, MLB Regular Season, MLB Playoffs, and it’s never too early to reserve your spot in ICAN’s Monday Night Football or Iowa Hawkeye Football Packages.

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CFU, ICAN Join Forces to Deliver Advertising on Cedar Falls Cable TV

CFU Announcement 2-01

CEDAR FALLS, IA   Cedar Falls Utilities (CFU) and ICAN, Inc. today announced they are joining forces to offer affordable, targeted television advertising on CFU Cable TV.

Beginning today, ICAN is the exclusive sales and scheduling agent for businesses that advertise on CFU’s cable system. Local companies can place ads on their choice of more than 40 national cable networks, including ESPN, AMC, Fox News, TBS, TNT, FX, USA and HGTV.

“Often there’s a misperception that TV advertising is too expensive for local businesses,” said ICAN President Andy Pepper. “In fact, advertising on cable channels is a low-cost and powerful way to reach a targeted audience. Our company provides this service in many Iowa communities, and we’re pleased to start working on behalf of CFU Cable in the Cedar Valley.”

“Many local businesses and organizations already advertise on our cable system,” noted CFU spokesperson Betty Zeman. “We’ve offered local advertising since 1999. The business has grown rapidly, and we’ve expanded by making more channels available and placing clients’ ads on both standard and high definition channels.”

“ICAN will have a dedicated salesperson in Cedar Falls and continue the personal service we’ve offered for years,” Zeman said. “ICAN also has a team that creates and produces commercials for the advertisers, and that’s a major expansion in the service we can provide for clients.”

To learn more about promoting your Cedar Valley business on CFU Cable TV, contact ICAN.


About ICAN, Inc.  ICAN is a privately held advertising firm specializing in delivering advertising opportunities on nationally branded networks to local communities. Based in Marion, Iowa, ICAN represents dozens of independent cable TV providers and serves more than 100,000 subscribers.  In addition to selling air time to local, regional and national advertisers across these networks, ICAN produces high definition TV commercials for advertising clients through its in-house production team. Learn more at

About CFU Cable TV  CFU is the leading TV provider to Cedar Falls homes and businesses, serving more than three out of four cable TV households in the community. Local advertising is offered on the following standard and high definition networks: A&E, ABC Family, AMC, Animal Planet, Big 10 Network, Bravo, Cartoon Network, CNN, Comcast SportsNet Chicago, Discovery, E!, ESPN, ESPN2, ESPNU, Food Network, Fox Business News, Fox News Channel, Fox Sports Midwest, FX, FXX, Golf Channel, Hallmark Channel, Headline News, HGTV, History, Investigation Discovery, Lifetime, Lifetime Movie Network, MSNBC, National Geographic, NBC Sports Network, NFL Network, Outdoor Channel, SyFy, TBS, TLC, TNT, Travel Channel, TruTV, USA, WE.