College Football Championship on ESPN is the Largest Cable Audience Ever

On Monday night, more than 33 million viewers tuned in for ESPN’s College Football Playoff National Championship, earning an 18.2 rating and making it the largest cable audience in history.  The record-breaking game concluded a remarkably successful college football postseason for ESPN, with the championship game being the second time in 2 weeks that ESPN broke cable ratings records, having done it on New Year’s Day with the Sugar Bowl and the Rose Bowl.

ICAN offers affordable College Football Championship packages that allow local advertisers to air their commercials during every bowl game aired on ESPN, including the record-breaking, high-profile games of the past 2 weeks.  Ongoing and upcoming sports packages include March Madness, NBA Basketball, Major League Baseball, and more.


College Football Playoffs: Highest Overnight Ratings Ever for Non-Championship Football Game

Via ESPN: The inaugural College Football Playoff Semifinal doubleheader Thursday, Jan. 1, delivered the highest overnight ratings ever for a non-championship game on ESPN and ABC.

The Rose Bowl Game in which Oregon defeated Florida State 59-20 in the largest margin of victory in a Rose Bowl game since 1948 – averaged a 15.5 metered market rating, while the Allstate Sugar Bowl at 9 p.m. – a 42-35 Ohio State victory over Alabama – posted a 15.3 overnight rating.

Both games are also the highest-rated New Year’s Day college football games on an ESPN network ever.


ICAN gives advertisers the opportunity to advertise not only in the College Football Playoff games, but also in every bowl game broadcast on ESPN and ESPN 2, as well as offering football packages throughout the regular college football season.

ICAN Partners with SDN Communications to bring Community Cable Advertising to South Dakota

ICAN, Inc. is pleased to announce a new partnership that will bring its brand of affordable cable advertising to South Dakota.  Beginning in January, ICAN will partner with SDN Communications to offer local commercial time on 30 cable networks, including world-class brands such as Fox News, CNN, ESPN, and Discovery. Broadband service provider SDN Communications delivers cable TV to more than 30,000 subscribers in eastern South Dakota.

“There is a misperception that television advertising is expensive,” ICAN President Andy Pepper says. “We’ve worked main streets in Iowa for years showing how small businesses – salons, retailors, ag businesses and others – can capitalize on affordable advertising programs that build awareness quickly and drive business.”

SDN CEO Mark Shlanta says the partnership is a good fit because both SDN and ICAN are home-grown companies with deep roots in South Dakota and Iowa.

“ICAN’s team understands our markets because they live in them,” Shlanta says. “They don’t just take orders from national advertisers. They are advocates for brick-and-mortar businesses and show them how they can grow with affordable cable television advertising.”

SDN’s system reaches 80 eastern South Dakota communities, including Aberdeen, Brookings and Mitchell. SDN collects the signal at its satellite dish farm at its data center northwest of Sioux Falls and pushes it on its fiber network to a subset of its owner companies (headquarters):

  1. Alliance Communications (Garretson)
  2. ITC (Clear Lake)
  3. James Valley Telecommunications/Northern Valley Communications (Groton/Aberdeen)
  4. Kennebec Telephone (Kennebec)
  5. RC Communications (New Effington)
  6. Santel Communications/Mitchell Telecom (Woonsocket/Mitchell)
  7. Swiftel Communications (Brookings)
  8. TrioTel (Salem)
  9. Valley Telecommunications (Herreid)
  10. Venture Communications (Highmore)

A number of those companies have also extended fiber to the farm and deliver 150+ channels to rural residents.

ICAN, Inc. was established and is owned by Andy Pepper. The ICAN team already included Vicki Engelhardt of Harrisburg, SD who works with many northwest Iowa businesses, and recently added Deb Nichols, who has 10 years of cable advertising experience.

Interested advertisers can contact Account Representative Deb Nichols at (605) 679-4262 or

PressRelease_11-21-14About SDN Communications – SDN is a coalition of South Dakota’s independent telephone companies – cooperatives, family, municipal, and tribal-owned companies. They joined their independent networks in 1989 and created SDN as a hub to deliver long distance choice to the telephone companies’ largely rural customer base. Today that same statewide fiber footprint allows file sharing and Internet traffic for business and government. In fact, SDN provides Internet not only to South Dakota state government offices, but also to virtually all public K-12 schools and state universities. Its network now reaches into eight states serving businesses in many sectors, but specializing in banking, health care, manufacturing, government, and education. SDN also offers Managed Services including routers, firewalls and remote network monitoring. Learn more at  


About ICAN, Inc.  ICAN is a privately held advertising firm specializing in delivering advertising opportunities on nationally branded networks to the local communities they serve.  Based in Marion, Iowa, ICAN represents dozens of independent cable TV providers and serves more than 100,000 subscribers.  In addition to selling air time to local, regional and national advertisers across these networks, ICAN produces  numerous TV commercials utilizing their High Definition production team.